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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">boreme</journal-id><journal-title-group><journal-title xml:lang="ru">Книга. Чтение. Медиасреда</journal-title><trans-title-group xml:lang="en"><trans-title>Book. Reading. Media</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2949-6063</issn><publisher><publisher-name>SPSTL SB RAS</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.20913/BRM-3-4-6</article-id><article-id custom-type="elpub" pub-id-type="custom">boreme-151</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИССЛЕДОВАНИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>RESEARCHES</subject></subj-group></article-categories><title-group><article-title>Издательское дело и книжная торговля в Малайзии</article-title><trans-title-group xml:lang="en"><trans-title>Publishing and Book Trade in Malaysia</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3979-5416</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хашим</surname><given-names>Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Hashim</surname><given-names>R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Русфа Хашим - доктор философии (PhD) в издательском деле, генеральный директор</p><p>Арас Бава, Менара Деван Бахаса и Пустака, Джалан Деван Бахаса, 50460 Куала-­Лумпур</p></bio><bio xml:lang="en"><p>Roosfa Hashim - PhD in Publishing, Chief Executive</p><p>Aras Bawah, Menara Dewan Bahasa &amp; Pustaka, Jalan Dewan Bahasa, 50460 Kuala Lumpur</p></bio><email xlink:type="simple">ke.ykaryawan@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Издательство «Яясан Карьяван»</institution><country>Малайзия</country></aff><aff xml:lang="en"><institution>Yayasan Karyawan</institution><country>Malaysia</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>07</day><month>03</month><year>2026</year></pub-date><volume>3</volume><issue>4</issue><fpage>388</fpage><lpage>394</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Хашим Р., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Хашим Р.</copyright-holder><copyright-holder xml:lang="en">Hashim R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://boreme.gpntbsib.ru/jour/article/view/151">https://boreme.gpntbsib.ru/jour/article/view/151</self-uri><abstract><p>В статье представлено текущее состояние издательской индустрии в Малайзии с акцентом на ключевых игроках, таких как крупные ассоциации, известные издатели и независимые инициативы. Автор исследует влияние языкового и культурного разнообразия Малайзии на отрасль наряду с переводческой деятельностью и растущей известностью местных авторов и литературы. Популярные жанры, включая детские книги, образовательные материалы, художественную и научно-­популярную литературу, обсуждаются для выявления тенденций чтения среди малазийской аудитории. Автор анализирует роль иностранных издателей и внедрение цифровых, электронных и виртуальных издательских тенденций, демонстрируя реакцию отрасли на глобальные достижения. В исследовании подчеркивается значение книжных ярмарок и литературных мероприятий в продвижении малазийских книг и содействии яркой книжной культуре. В статье автор рассматривает проблемы и возможности, формирующие будущее издательского дела и книжной торговли в Малайзии.</p></abstract><trans-abstract xml:lang="en"><p>This article examines the current state of the publishing industry in Malaysia, focusing on key players such as major associations, prominent publishers, and independent initiatives. It explores the influence of Malaysia's linguistic and cultural diversity on the industry, alongside translation activities and the growing prominence of local authors and literature. Popular genres, including children’s books, educational materials, fiction, and non-fiction, are discussed to highlight reading trends among Malaysian audiences. The role of foreign publishers and the adoption of digital, electronic, and virtual publishing trends are analysed, showcasing the industry’s response to global advancements. The significance of book fairs and literary events in promoting Malaysian books and fostering a vibrant literary culture is also highlighted. Finally, the article reflects on the challenges and opportunities shaping the future of publishing and the book trade in Malaysia.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>малайзийская издательская индустрия</kwd><kwd>книжная торговля</kwd><kwd>тенденции в области цифровых издательств</kwd><kwd>малайзийские авторы</kwd><kwd>малайзийская литература</kwd><kwd>культурное и языковое разнообразие</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Malaysian publishing industry</kwd><kwd>Book trade</kwd><kwd>Digital publishing trends</kwd><kwd>Local authors and literature</kwd><kwd>Cultural and linguistic diversity</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Беленко В. Е. 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